Thinking back on some of the most recent and most prominent calls to boycott a company - General Mills for featuring interracial and gay families in Cheerios commercials, Target for siding with the trans community on bathroom policies, the #GrabYourWallet movement - I realized we've come to an exciting turning point in regaining power from big business.
While the reasons for this new, open dialogue with big business are manifold, two big ones jump out at me. First, consumers are starting to realize the financial capital they've always had and are amplifying that power further through social media. And two, companies, in trying to appeal to our hearts and minds, are increasingly required to take a stand on important issues. It's kind of a funny turn of events if you think about it - consumers, through angry Tweets, Facebook shares, and Instagram likes are finally treating big business the same way The Law long has: like people. The only difference is we've leveraged the downsides of personhood to swing the pendulum back in our favor. Which, lol, of course we did.
Anyway, to me this is incredible! It also makes me realize that this power - the power of wielding our dollar - has a lot more potential than what most of us are tapping into. After all, that is the only reason companies feel inclined to engage with us: companies only care about your social media outburst because it might mean you - and the other people reading your post - will stop buying their shit.
So we all have this power. Now the question is: what do we do with it?
This is the heart of this project. I want to figure out how to leverage whatever financial power I have to support the values I care about*. The not-so-simple part (and the part that turns this into a project) is uncovering the journey between the surface-level transactions we take part in everyday, and the people and policies our dollar ultimately supports. That is what I aim to do here: unmask corporate policies and practices, make it easy to compare like companies on their moral stances, and ultimately help identify who to patronize and who to avoid at all costs.
Thanks for taking a look around, and cheers to showing those fuckers who's boss.
P.S. the name - Change MGMT is direct reference to the business term “change management”, which is a process for introducing and successfully driving change within an organization. While dorky and corporate-y, this is exactly what I hope this project inspires: successfully driving change in my own spending habits (and maybe a few of yours), and ultimately remembering that we can be *the* change agent that forces companies to change for the better. Plus "change" is ~lingo~ for money, so it also means money management! Double-meaning! Far out! Ok, we're done here - you're great for suffering through that.
*The values and beliefs I care about: Equality. Intersectionality. The importance of equity in achieving equality. Civil Rights. Disability Rights. LGBTQ+ Rights. Women's Rights. Healthcare is a right. Science. Love. #BlackLivesMatter. #LoveIsLove. #TheResistance.